Every product on a shelf traveled a chain from the shop back to the producer. Most of that
chain stays invisible: shoppers see a brand and a price, not who grew the food, who processed
it, or how it moved. The chains below trace what could actually be established from public
sources for the tool's products across several sourcing models, from conventional supermarket
private labels to buying straight from a farm. Where a stage could not be established, it says
so, rather than guessing. These same chains now feed the tool's scoring directly: known stages
replace a shop's general rating for that product, and unknown stages pull the affected
criteria toward neutral rather than assuming the best.
Organic milk (Ja! Natürlich, Billa)
Traces Milk (1 l) at Billa. 3 of 4 stages established, traceability 75.
Producer
Organic dairy farmers in the Pinzgau and Pongau regions (e.g. the Saller-Kraft family farm, St. Johann im Pongau), supplying under REWE's separate organic-milk collection route
Pinzgau/Pongau, Salzburg province, Austria
Farms meet Ja! Natürlich's own pasture-based welfare standard (year-round outdoor access, minimum pasture days on species-rich meadows). That standard is administered and verified by REWE's organic-brand program itself; no independently audited third-party certificate is shown on this source.
Production 78
Ja! Natürlich's pasture-based welfare standard requires year-round outdoor access on species-rich meadows, but that standard is administered and verified by REWE's own organic-brand program rather than an independent certifier.
Regional 70
Sourced from the Pinzgau/Pongau region of Salzburg province: within Austria, but a considerable distance from Vienna.
→Processing
Pinzgau Milch dairy, Maishofen
Maishofen, Salzburg province, Austria
Runs a physically separate collection route for this milk so it is never mixed with conventional milk from the same suppliers. The dairy's precise annual processing volume for this specific brand is not confirmed by either source below; only the general partnership and the separate-collection practice are.
Stewardship 65
Pinzgau Milch runs a physically separate collection route for this milk so it is never mixed with conventional milk from the same suppliers, protecting the organic chain of custody, though the dairy's precise annual volume for this brand is not confirmed.
→Transport
Not established
No source names the distribution route or logistics operator moving this milk from the Maishofen dairy to Vienna stores. REWE documents a general Austrian logistics network, including a Billa fresh-goods centre in St. Veit an der Glan (Carinthia), but nothing confirms that centre, or any specific route, actually handles this product.
→Retail
Billa, Billa Plus and Merkur supermarkets (REWE International AG)
Austria-wide, including Vienna
Ja! Natürlich is REWE's own organic private label, sold only through its own store banners rather than through competing chains. (Undated page, accessed 2026.)
Ownership 25
Billa, Billa Plus and Merkur are banners of REWE International AG, a large multinational-linked retail group, which scores low on this criterion's preference for commons, cooperative, family and SME structures over large corporations.
Organic bread (Zurück zum Ursprung, Hofer)
Traces House Bread, Mischbrot (500 g) at Hofer. 2 of 4 stages established, traceability 50.
Producer
A network of contracted Austrian 'Original-Bauern' (original farmers) growing organic grain under long-term contracts
Austria (multiple regions; individual farmers named per batch)
Each batch is traceable to specific named farmers: shoppers can enter a batch code or best-before date on the brand's site to see farmer portraits and a map of origin. That per-batch lookup is backed by the brand's own 'Prüf Nach!' quality-assurance database, which records inspection reports, analyses and release protocols from feed supplier through farm through processor. Farmer count not independently confirmed; omitted. (Undated pages, accessed 2026.)
Production 80
Grain is grown under long-term organic contracts with per-batch traceability: shoppers can enter a batch code to see the individual farmer and a map of origin, backed by the brand's own 'Prüf Nach!' quality-assurance database.
Ownership 68
Grain comes from a network of independent contracted Austrian 'Original-Bauern' family farms rather than a single vertically integrated operation, though the exact number of farms is not independently confirmed.
→Processing
Not established
Zurück zum Ursprung's own materials say the bread is baked by 'Austrian bakeries' and finished fresh daily in Hofer's in-store Backbox, but no source names a specific mill or bakery, so the actual processing actor cannot be established.
→Transport
Not established
No source describes how grain or dough moves from the named contract farmers to the unnamed bakeries, or from those bakeries into Hofer's Backbox network.
→Retail
Hofer supermarkets (Aldi Süd Österreich)
Austria-wide, including Vienna
Zurück zum Ursprung is Hofer's own organic house brand, launched in 2006 as a project between organic-food entrepreneur Werner Lampert, around 200 Murau hay-milk farms and Hofer, and sold exclusively in Hofer stores.
Organic vegetable box (Adamah BioKistl, direct farm)
Traces Tomatoes (1 kg) at Adamah BioKistl. 4 of 4 stages established, traceability 100.
Producer
ADAMAH BioHof, founded by Gerhard and Sigrid Zoubek, now run by their four adult children
Glinzendorf, Marchfeld, Lower Austria (about 10 km from Vienna)
Farms roughly 100 hectares of its own organic land in the Marchfeld. Some box items are sourced from organic partner farms regionally and internationally rather than grown on-site, so not every item in a given box traces back to this one farm. (Undated page, accessed 2026.)
Production 92
ADAMAH farms roughly 100 hectares of its own certified-organic land in the Marchfeld; some box items come from partner farms instead, so not every item traces back to this one farm, but the vegetable itself is grown organically.
Ownership 90
Family-run farm founded by Gerhard and Sigrid Zoubek, now operated by their four adult children: a family enterprise rather than a corporate structure.
→Processing
ADAMAH BioHof itself
Glinzendorf, Marchfeld
Vegetables and fruit are washed and packed into the BioKistl on the farm's own site rather than passing through a separate third-party packing facility.
→Transport
Heavy Pedals bicycle courier service (Vienna deliveries)
Vienna city area; wider Lower Austria and Burgenland served by other means
Vienna deliveries run by bicycle courier, with each delivery zone served once a week to keep routes efficient; remaining transport emissions are offset through a partnership with Mindful Mission. (Undated page, accessed 2026.)
→Retail
Direct subscription and one-off orders through ADAMAH's own online shop, plus an on-farm shop (Hofladen) in Glinzendorf
Delivery area: Vienna, Lower Austria and Burgenland; farm shop in Glinzendorf
No supermarket or wholesaler sits between the farm and the household; the farm is both grower and retailer.
Organic butter (Ja! Natürlich, Billa)
Traces Butter (250 g) at Billa. 2 of 4 stages established, traceability 50.
Producer
Network of roughly 7,000 organic partner farms across Austria supplying Ja! Natürlich; the product page confirms the cream is Austrian and organic but does not name a specific supplying farm for this butter
Austria (nationwide network; no specific region named for this product)
Unlike the milk chain above, where a specific Pinzgau/Pongau farm example and dairy are documented, this butter's product page only confirms 'Austrian cream from organic agriculture' as the single ingredient, with no named farm or region.
Production 76
Certified organic cream sourced from Austria, but without the region- or farm-level specificity confirmed for the milk chain, so scored slightly lower on confidence.
Regional 55
Sourced nationwide across Austria's ~7,000-farm organic network rather than from one identified region, so scored as domestic but not locally specific.
→Processing
Not established
Neither the Ja! Natürlich butter product page nor REWE's Pinzgau Milch partnership article names a specific dairy or churning facility for this butter. Pinzgau Milch is confirmed to process Ja! Natürlich milk, yogurt and cheese, but butter is not named among its confirmed product lines for this brand.
→Transport
Not established
No source names the distribution route or logistics operator moving this butter from its (unconfirmed) Austrian processing site to Vienna stores.
→Retail
Billa, Billa Plus and Merkur supermarkets (REWE International AG)
Austria-wide, including Vienna
Ja! Natürlich is REWE's own organic private label. Per Wikipedia it is sold through Billa, Merkur, Bipa and ADEG (REWE-affiliated banners) plus REWE's AGM subsidiary, and also through the independently owned Sutterlüty chain, which stocks it as a supplier rather than being a REWE banner itself.
Organic natural yogurt (Ja! Natürlich, Billa)
Traces Natural Yogurt (500 g) at Billa. 3 of 4 stages established, traceability 75.
Producer
Organic dairy farmers in the Pinzgau region, Salzburg province, supplying milk that Pinzgau Milch also turns into Ja! Natürlich yogurt
Pinzgau, Salzburg province, Austria
REWE's own partnership article states Ja! Natürlich fruit yogurts are made from 'the finest organic milk from Pinzgau', the same regional milk supply documented for the Ja! Natürlich milk chain above. Farms meet Ja! Natürlich's own pasture-based welfare standard, verified by REWE's program rather than an independent certifier.
Production 78
Pasture-based organic dairy farming under REWE's own Ja! Natürlich welfare standard.
Regional 70
Sourced from the Pinzgau region of Salzburg province: within Austria, but a considerable distance from Vienna.
→Processing
Pinzgau Milch dairy, Maishofen
Maishofen, Salzburg province, Austria
REWE's partnership article names Pinzgau Milch as the processor turning this Pinzgau organic milk into Ja! Natürlich yogurt, alongside milk and cheese; the dairy's precise annual yogurt volume for this brand is not confirmed.
→Transport
Not established
No source names the distribution route or logistics operator moving this yogurt from the Maishofen dairy to Vienna stores.
→Retail
Billa, Billa Plus and Merkur supermarkets (REWE International AG)
Austria-wide, including Vienna
Ja! Natürlich is REWE's own organic private label. Per Wikipedia it is sold through Billa, Merkur, Bipa and ADEG (REWE-affiliated banners) plus REWE's AGM subsidiary, and also through the independently owned Sutterlüty chain, which stocks it as a supplier rather than being a REWE banner itself.
Bread rolls, Semmeln (Bäckerei Ströck)
Traces Bread Rolls, Semmeln (5 pieces) at Ströck. 3 of 4 stages established, traceability 75.
Producer
Austrian grain farmers across Pannonia/Burgenland, Marchfeld and Upper Austria (wheat flour) and the Waldviertel (rye); Ströck states it has baked exclusively with Austrian-grown flour for years, sourced from these regions
Austria (Burgenland, Marchfeld, Upper Austria, Waldviertel)
Ströck names these growing regions for quality reasons rather than as a formal farmer-traceability program; no specific farms or farmer count are named for this everyday roll line. Ströck's sustainability page separately confirms named organic-grain partnerships (Kittseer farmers supplying wheat for its Kittseer Bio-Holzofenbrot, and an organic-grain-growing partnership with the Esterhazy family foundation in Burgenland), but no source confirms this Semmeln roll line itself is organic or part of either partnership.
Regional 82
Sourced entirely from named Austrian growing regions rather than imported grain, though not Vienna-local and not farm-specific.
Production 48
100% Austrian-grown flour is confirmed company-wide, but organic status is confirmed only for Ströck's separate named organic lines (the Kittseer Bio-Holzofenbrot, supplied via the Esterhazy-foundation Burgenland partnership), not for this conventional Semmeln roll line, so scored as conventional rather than organic production.
→Processing
Bäckerei Ströck production sites at Johann-Ströck-Gasse and Lexergasse, Vienna Donaustadt
Vienna Donaustadt, Austria
Ströck is a family business founded in 1970 by Hilda and Johann Ströck, now run by two married couples of the second generation with the third generation already in key positions; the company operates two production sites rather than outsourcing baking.
→Transport
Not established
No source describes the logistics moving grain or flour from the named farming regions to Ströck's two Vienna production sites, or from those sites to its branch network.
→Retail
Ströck bakery branches (81 in Vienna and the surrounding area), plus institutional supply to hospitals, kindergartens and schools
Vienna and surrounding area
Ströck sells through its own branch network rather than through supermarkets, and separately supplies public institutions.
Carrots (BILLA 'Da komm' ich her!')
Traces Carrots (1 kg) at Billa. 2 of 4 stages established, traceability 50.
Producer
Austrian vegetable farms supplying BILLA's 'Da komm' ich her!' regional-origin range; carrots appear among the range's product imagery
Austria (federal state disclosed per package; not specified on the general brand page)
BILLA's own brand page states only that its logo lets shoppers see which federal state (Bundesland) their fruit and vegetables come from; it does not claim the grower's name appears on packaging (only the separately named 'Benjamin' potato line advertises full seed-to-cultivation Austrian traceability). A separate press article (cash.at) puts the brand's total seasonal range at roughly 240 items; neither source names a specific carrot-supplying farm.
→Processing
Not established
No source names a washing, grading or packing facility for BILLA's 'Da komm' ich her!' carrots.
→Transport
Not established
No source describes the logistics route from the contracted vegetable farms to BILLA stores for this product.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as part of its regional-origin private label.
Potatoes, Erdäpfel speckig (BILLA)
Traces Potatoes (1 kg) at Billa. 2 of 4 stages established, traceability 50.
Producer
Austrian potato farms; BILLA's shop lists this line as 'Erdäpfel speckig aus Österreich' (country-of-origin labeled), without naming an individual farm
Austria (region unspecified for this specific product line)
BILLA separately runs a farmer-named 'Da komm' ich her!' potato line (the 'Benjamin' variety, grown by five contracted farmers in the Weinviertel, Marchfeld and northern Burgenland), but this everyday waxy-potato SKU is not confirmed to be part of that program, so only the country of origin is treated as established here.
→Processing
Not established
No source names a grading, washing or packing facility between the Austrian farms and the BILLA shelf for this specific potato line.
→Transport
Not established
No source describes the logistics route from Austrian potato farms to BILLA stores for this product.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network.
Onions (BILLA 'Da komm' ich her!')
Traces Onions (1 kg) at Billa. 2 of 4 stages established, traceability 50.
Producer
Austrian vegetable farms supplying BILLA's 'Da komm' ich her!' regional-origin range; onions appear among the range's product imagery
Austria (federal state disclosed per package; not specified on the general brand page)
BILLA's own brand page states only that its logo lets shoppers see which federal state (Bundesland) their fruit and vegetables come from; it does not claim the grower's name appears on packaging (only the separately named 'Benjamin' potato line advertises full seed-to-cultivation Austrian traceability). A separate press article (cash.at) puts the brand's total seasonal range at roughly 240 items; neither source names a specific onion-supplying farm.
→Processing
Not established
No source names a washing, grading or packing facility for BILLA's 'Da komm' ich her!' onions.
→Transport
Not established
No source describes the logistics route from the contracted vegetable farms to BILLA stores for this product.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as part of its regional-origin private label.
Organic apples (Zurück zum Ursprung, Hofer)
Traces Apples (1 kg) at Hofer. 2 of 4 stages established, traceability 50.
Producer
Familie Maierhofer, an organic apple farm at Obermamau 14, Karlstetten
Karlstetten, Lower Austria (the farm's own profile page places it in the 'Weinviertel' apple-growing region)
The family converted to certified organic farming in 2008 and describes working 'in harmony with nature' with responsible treatment of soil and plants; motivated by concerns about conventional agriculture and responsibility to their children and the environment.
Production 85
Certified organic apple farming since 2008, named and profiled by the brand as an individual supplying farm.
Stewardship 78
Family farm emphasizing soil and plant stewardship as its stated reason for converting to organic methods.
→Processing
Not established
No source names a sorting, grading or packing facility for these apples between the Maierhofer farm and Hofer stores.
→Transport
Not established
No source describes the logistics route from Karlstetten to Hofer's distribution centers or stores.
→Retail
Hofer supermarkets (Aldi Süd Österreich)
Austria-wide, including Vienna
Zurück zum Ursprung is Hofer's own organic house brand, sold exclusively in Hofer stores.
Organic Fairtrade bananas (Ja! Natürlich, Billa)
Traces Bananas (1 kg) at Billa. 2 of 4 stages established, traceability 50.
Producer
Fairtrade- and organic-certified banana farms in Peru; the specific grower or cooperative is not named on this product's page
Peru
The BILLA product page for Ja! Natürlich Bananen states the country of origin as Peru and shows both an EU-organic logo and a Fair Trade Mark certification. Fairtrade International's own site separately describes a 'Sustainable Banana' programme covering eleven Fairtrade cooperatives in Peru and the Dominican Republic; that page does not name this specific product or confirm it draws from those particular cooperatives, so the programme is noted as general context, not an established fact about this product.
Production 75
Certified organic and Fairtrade banana cultivation in Peru per the product's own certification marks, though the specific farm or cooperative is not disclosed.
Regional 15
Grown in Peru, a long-distance import with no Austrian or EU origin.
→Processing
Not established
No source names a ripening or packing facility handling these bananas between Peru and Austria; bananas are typically ripened at a dedicated ripening facility before retail, but none is confirmed for this product.
→Transport
Not established
No source describes the shipping route or logistics operator moving these bananas from Peru to Austria.
→Retail
Billa, Billa Plus and Merkur supermarkets (REWE International AG)
Austria-wide, including Vienna
Ja! Natürlich is REWE's own organic private label, sold through REWE's own store banners.
Round-grain rice (BILLA immer gut, Billa)
Traces Round-grain Rice (1 kg) at Billa. 2 of 4 stages established, traceability 50.
Producer
Italian rice farms; BILLA's own product page lists only 'Produktionsland: Italien' with no region or grower named
Italy
This is BILLA's conventional value line ('Billa immer gut'), not an organic product; no cultivation-quality certification is stated beyond the country of production.
Production 40
No organic or other cultivation-quality certification is stated for this budget-line rice; conventional production is assumed in the absence of any contrary claim.
Regional 30
Imported from Italy: within the EU, but not Austrian domestic production.
→Processing
Not established
No source names a milling or packing facility for this rice between Italian growing regions and Austria.
→Transport
Not established
No source describes the logistics route moving this rice from Italy to BILLA stores.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as part of its conventional value-tier private label.
Spaghetti (Recheis Goldmarke, Billa)
Traces Pasta (500 g) at Billa. 3 of 4 stages established, traceability 75.
Producer
Erzeugergemeinschaft Zistersdorf (EGZ), a cooperative of more than 200 Austrian family farms in the Weinviertel (Lower Austria) and South Styria, contracted since 2016 to grow durum wheat exclusively for Recheis; plus Austrian hens supplying the recipe's egg content
Weinviertel (Lower Austria) and South Styria, Austria
Recheis's own site describes the contract-farming arrangement (cultivation area, grain variety, quality standard and purchase volume agreed with the EGZ cooperative before planting, giving farmers price and planning certainty) but does not name individual farms within the 200+-member cooperative. The BILLA product page separately confirms 'streng kontrollierten Eiern aus Österreich' (strictly controlled eggs from Austria) as 15% of the recipe, without naming the egg supplier.
Production 78
Contract-grown Austrian durum wheat under a defined-terms cooperative arrangement (200+ family farms) with cultivation area, variety and quality standard agreed before planting; specific individual farms are not named.
Regional 85
Durum wheat and eggs are both sourced domestically within Austria (Weinviertel/South Styria wheat, Austrian eggs) rather than imported.
→Processing
Josef Recheis Eierteigwaren und Walzmühle GmbH, Hall in Tirol
Hall in Tirol, Austria
Family-owned since its 1889 founding by Josef and Marianne Recheis, now in its fifth generation under managing director Stefan Recheis (sole managing director since 2023); around 100 staff produce up to 110 tonnes of pasta per day at this single site, using water from the Karwendel nature reserve.
Ownership 82
An independent family business now in its fifth generation, still run by a family member as sole managing director, rather than a corporate-group structure.
Natural 68
Production uses mountain spring water from the Karwendel nature reserve; no further detail on additives or processing intensity is given.
→Transport
Not established
No source describes the logistics moving durum wheat or eggs from the Weinviertel/South Styria farms to the Hall in Tirol production site, or from there to BILLA stores.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as a branded third-party product rather than a private label.
Organic oat flakes (Zurück zum Ursprung, Hofer)
Traces Rolled Oats (500 g) at Hofer. 4 of 4 stages established, traceability 100.
Producer
Austrian oat farmers in the Waldviertel (Lower Austria); the product's own packaging states 'aus Waldviertler Hafer' but no individual farm is named
Waldviertel, Lower Austria, Austria
Per KONSUMENT.AT's independent product check, the packaging front states the oats come from the Waldviertel; no farmer or farm count is confirmed.
→Processing
The sole Austrian oat-flaking facility that meets Hofer's 'Prüf Nach!' standard, located in Hörbranz, Vorarlberg
Hörbranz, Vorarlberg, Austria
Per KONSUMENT.AT's product check, Hofer states it currently has only one Austrian processor for large- and small-leaf oat flakes meeting its 'Prüf Nach!' standard, located in Vorarlberg; raw oats are trucked there from the Waldviertel for flaking and packaging.
Stewardship 45
The 'Prüf Nach!' standard requires a single designated Austrian processor for these oat flakes, but that processor sits in Vorarlberg, on the opposite side of the country from the Waldviertel growing region, undercutting the regional-sourcing story implied by the 'Waldviertler Hafer' packaging claim.
→Transport
Truck transport of raw oats from Waldviertel growing farms to the Hörbranz, Vorarlberg processing facility, then distribution of the finished, packaged product back across Austria to Hofer stores
Waldviertel (Lower Austria) to Hörbranz (Vorarlberg) and onward to Hofer stores nationwide
KONSUMENT.AT's review is the only source describing this route; no distance figure, emissions estimate, or logistics operator is given, so treat the route as confirmed but its scale as unquantified.
Climate 30
The oats cross Austria twice: once from the Waldviertel to the Vorarlberg processor, then again as finished product back out to stores nationwide, a materially longer route than a product processed near where it is grown.
→Retail
Hofer supermarkets (Aldi Süd Österreich)
Austria-wide, including Vienna
Zurück zum Ursprung is Hofer's own organic house brand, sold exclusively in Hofer stores.
Organic plate lentils (Ja! Natürlich, Billa)
Traces Dried Lentils (500 g) at Billa. 3 of 4 stages established, traceability 75.
Producer
Bio-Hof Fuhrmann, an organic farm in the Neusiedlersee region of Burgenland
Neusiedlersee region, Burgenland, Austria
Ja! Natürlich's own product page states the lentils are grown, harvested and gently dried at this single named farm, 100% from Austria and certified organic; a separate Ja! Natürlich magazine article adds that they are grown without synthetic pesticides or fertilizers. Farm size and the grower's full name are not given.
Production 88
Certified organic lentils grown, harvested and dried at a single named farm, without synthetic pesticides or fertilizers.
Regional 80
Grown in the Neusiedlersee region of Burgenland, Austria: domestic and regionally specific, though a considerable distance from Vienna.
→Processing
Dried on-site at Bio-Hof Fuhrmann itself
Neusiedlersee region, Burgenland, Austria
The product's own description states the lentils are 'grown, harvested and gently dried' at the farm, with no separate mill or packing facility named.
→Transport
Not established
No source describes the logistics route moving these lentils from Burgenland to BILLA stores.
→Retail
Billa, Billa Plus and Merkur supermarkets (REWE International AG)
Austria-wide, including Vienna
Ja! Natürlich is REWE's own organic private label, sold through REWE's own store banners.
Organic canned chickpeas (BILLA Bio, Billa)
Traces Chickpeas, canned (400 g) at Billa. 2 of 4 stages established, traceability 50.
Producer
Italian chickpea farms; BILLA's own product page lists only 'Produktionsland: Italien' with EU-organic certification, no region or grower named
Italy
Production 60
Certified organic (EU organic farming logo) but with no region, farm or grower specificity beyond the country of production.
Regional 30
Imported from Italy: within the EU, but not Austrian domestic production.
→Processing
Not established
No source names the canning/rehydration facility for these chickpeas between Italian farms and BILLA stores; the ingredient list names only chickpeas, water and salt, with no processor identified.
→Transport
Not established
No source describes the logistics route moving these chickpeas from Italy to BILLA stores.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as part of its organic private label.
Organic eggs (Ja! Natürlich, Billa)
Traces Organic Eggs (10 pack) at Billa. 2 of 4 stages established, traceability 50.
Producer
Austrian organic egg farms exclusively; each egg is stamped with the supplying farm's individual LFBIS (Landwirtschaftliche Betriebs-Informationssystem) number immediately after collection, giving per-egg farm traceability
Austria (nationwide network; no single farm named for this product)
Ja! Natürlich's own magazine article states every egg comes exclusively from Austrian organic farms and must be individually stamped with its farm's LFBIS number before it may enter a packing facility; hens are fed organic feed including bio-maize plus foraged worms, herbs and grass, and the article states the hens' brother chicks are raised rather than culled. The BILLA product page separately confirms 'aus Österreich' origin, generous outdoor access (Auslauf) and organically produced feed from Austria, with certification numbers AT-41929-EG and AT-BIO-902.
Production 85
Exclusively Austrian organic egg farms with per-egg LFBIS farm-number stamping for individual traceability, organic feed, and a stated non-culling programme for the hens' brother chicks.
Regional 85
100% Austrian sourcing confirmed by both sources, though the specific supplying farm or region is not named for this product.
→Processing
Not established
No source names or locates the specific Packstelle (grading and packing facility) that receives, grades and packs these eggs; only that unstamped eggs may not enter it.
→Transport
Not established
No source describes the logistics route from the supplying farms to the Packstelle, or from there to BILLA stores.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Ja! Natürlich is REWE's own organic private label, sold through REWE's own store banners.
Extra virgin olive oil, Chania PGI (BILLA Genusswelt, Billa)
Traces Olive Oil (500 ml) at Billa. 3 of 4 stages established, traceability 75.
Producer
Olive groves within the Protected Geographical Indication (g.g.A./PGI) zone of Chania, Crete, Greece; the specific grove or producer cooperative is not named
Chania, Crete, Greece
Production 65
PGI-protected regional designation (Chania, Crete) guarantees geographic origin and first-grade mechanical extraction, but no individual grove, cooperative or organic certification is confirmed for this product.
Regional 20
Imported from Crete, Greece: within the EU, but a long distance from Austria with no domestic content.
→Processing
Mechanical cold extraction within the PGI Chania zone (specific mill not named)
Chania, Crete, Greece
The product is described as 'erste Güteklasse...durch mechanische Verfahren' (first grade, obtained through mechanical processes), consistent with extra-virgin PGI requirements, but no specific press or mill is named.
→Transport
Not established
No source describes the shipping route or logistics operator moving this oil from Crete to Austria.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as part of its 'Genusswelt' premium private-label range.
Sunflower oil (BILLA immer gut, Billa)
Traces Sunflower Oil (1 l) at Billa. 3 of 4 stages established, traceability 75.
Producer
Austrian sunflower growers; BILLA's own product page states the oil is made from '100% österreichischen Sonnenblumen' but does not name a region or grower
Austria (region unspecified for this product)
Production 55
100% Austrian sunflowers per the product's own claim, though no organic certification, region or grower is stated (this is BILLA's conventional 'immer gut' value line, not an organic line).
Regional 75
Grown and pressed entirely within Austria per the product's own claims, though without regional specificity below the country level.
→Processing
Pressed and bottled in Austria (specific mill not named)
Austria
The product page states 'In Österreich hergestellt' (manufactured in Austria) and carries the AMA-Gütesiegel Austrian quality seal, but no specific pressing facility is named.
→Transport
Not established
No source describes the logistics route from Austrian sunflower farms to the pressing facility, or from there to BILLA stores.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
Sold through BILLA's own store network as part of its conventional value-tier private label.
Natural mineral water, carbonated (Vöslauer, Billa)
Traces Mineral Water (1.5 l) at Billa. 3 of 4 stages established, traceability 75.
Producer
Vöslauer's own artesian spring at Bad Vöslau, tapped at a depth of 660 metres
Bad Vöslau, Lower Austria, Austria
Per Vöslauer's own site, the water falls as rain and snow in the Rax/Schneeberg foothills, sinks over 2,000 metres, dissolves minerals from the rock over a roughly 15,000-year journey, and rises artesically (under its own pressure, with no pumping) at Bad Vöslau; the spring has been captured and used since 1825, when Beethoven's physician Dr. Malfatti von Monteregio first formalised it.
Natural 90
Water rises artesically under its own pressure with no pumping required, naturally filtered over roughly 15,000 years through Alpine rock layers.
Regional 95
Bottled at a single named Austrian spring (Bad Vöslau, Lower Austria), the shortest possible sourcing distance for this product category.
→Processing
Vöslauer Mineralwasser GmbH, bottling directly at the source
Bad Vöslau, Lower Austria, Austria
Vöslauer has bottled directly at the source for around 80 years, with continuous testing in its own laboratory. The company is a subsidiary of the Ottakringer Group ('die Ottakringer Familiengruppe'), a family-owned Austrian beverage holding that also owns Ottakringer Brauerei; Vöslauer itself employs around 200 people and holds roughly 40% of the Austrian mineral water market, exporting about 23% of production.
Ownership 55
An Austrian family-owned beverage group (Ottakringer) rather than a multinational, though Vöslauer itself is a substantial company with roughly 40% domestic market share, not a small independent bottler.
→Transport
Not established
No source describes the logistics moving bottled water from Bad Vöslau to BILLA stores.
→Retail
BILLA supermarkets (REWE International AG)
Austria-wide, including Vienna
The BILLA product page confirms Vöslauer Prickelnd is sold as an Austrian-origin product ('aus Österreich') through BILLA's online shop.
EU supply-chain transparency law
EU law increasingly requires companies to trace who actually grows, processes and moves their food, chiefly through the Corporate Sustainability Due Diligence Directive (CSDDD, Directive 2024/1760, in force since July 2024) and the EU Deforestation Regulation (EUDR). Both were substantially narrowed by the Commission's 2025 'Omnibus' simplification package: CSDDD's Omnibus I amendments, finalised as Directive (EU) 2026/470 (in force 18 March 2026), cut the directive's company scope by roughly 70 percent to firms with over 5,000 employees and EUR 1.5 billion turnover, dropped the mandatory climate transition plan and the EU-wide harmonised civil liability rule, and pushed first compliance to 2029. EUDR was separately postponed a second time under Regulation (EU) 2025/2650, moving its main application date to 30 December 2026 for most operators and 30 June 2027 for micro and small ones, with lighter filing duties for downstream traders. Supporters call this cutting disproportionate paperwork on smaller operators; human-rights and environmental groups call the CSDDD change a 'gutting' of corporate accountability. For chains like the ones above, this means the traceability shown here still rests on each retailer's own voluntary program, such as REWE's organic-partnership standard or Hofer's 'Prüf Nach!' database, rather than on any EU-mandated audit trail. (The Commission's CSDDD overview page is undated; accessed 2026.)
This page shows what could be verified, chain by chain. The Tool page uses these same chains
directly: a known stage's rating replaces a shop's general rating for that criterion, and an
unknown stage pulls a product's affected criteria toward neutral, the same way an unrated
criterion already does elsewhere on the site.