Fair Market

Demo

The same items, ranked two ways: once by your criteria, once by purchased attention (exposure, how much advertising and visibility has been bought around each item). Switch domains, move the sliders, and watch which item comes out on top change.

Domain

Ratings, prices, and exposure values here are illustrative archetypes, not measurements of real products or ad spend.

See this same mechanism applied to real, sourced ratings at the ideal groceries tool.

Your criteria

85

Who owns and profits from the sale: independent, regional, and co-op sellers score higher than distant shareholders.

70

How close to home the item was grown and sold.

75

Climate footprint of growing, transport, and waste, including waste avoided by rescuing surplus food.

55

Free of synthetic additives and heavy industrial processing.

60

Whether the price reflects fair compensation across the chain, not just a low number at the till.

Ranked by your criteria

  1. 1
    Market stall item €3.20
    Score 86 ↑ climbs 5 places above its purchased-attention rank
  2. 2
    Farm box item €3.50
    Score 83 ↑ climbs 3 places above its purchased-attention rank
  3. 3
    Food rescue item €1.50
    Score 69 ↑ climbs 1 place above its purchased-attention rank
  4. 4
    Organic own-brand €2.80
    Score 55 ↓ drops 1 place below its purchased-attention rank
  5. 5
    National branded product €2.50
    Score 27 ↓ drops 4 places below its purchased-attention rank
  6. 6
    Discounter own-brand €1.20
    Score 25 ↓ drops 4 places below its purchased-attention rank

Ranked by purchased attention

  1. 1
    National branded product €2.50
    Exposure 92
  2. 2
    Discounter own-brand €1.20
    Exposure 90
  3. 3
    Organic own-brand €2.80
    Exposure 55
  4. 4
    Food rescue item €1.50
    Exposure 15
  5. 5
    Farm box item €3.50
    Exposure 12
  6. 6
    Market stall item €3.20
    Exposure 8

What this is and is not

Item ratings, prices, and exposure numbers throughout this demo are illustrative archetypes, not measurements of real products or real advertising spend. What a fair criteria layer actually gives sellers is the ability to make price and product decisions against real, stated buyer preferences instead of chasing purchased exposure. This layer claims symmetric information as the fairness mechanism here, not a guarantee that these markets become fair on their own.